Founded by Carole White and her brother Chris Owen, Premier Model Management, established in 1981, is one of the world's top model agencies, representing some of the fashion industry's most successful faces. A dedicated team of highly experienced professionals have enabled Premier to sustain its success and dominate the fashion world spanning four decades.
With a team focusing on scouting and development, the London based agency has a roster of next generation top models including Hannah Motler, Youn Bomi, Alise Daugule, Hannah Claverie, Xie Chaoyu, Sijia Kang, Aleyna Fitzgerald, Hebe Flury and Jolie Alien.
The Premier Women’s division has become synonymous with cutting edge editorial, breakout show stars and setting new trends in the modelling industry, with top models including Luna Bijl, Malaika Firth, Lara Mullen, Marjan Jonkman, Lily Stewart, Phillipa Hemphrey, Luma Grothe and Hailey Clauson. Currently they grace the pages and covers of Vogue, Dazed, Porter, Document Journal as well as campaigns for Prada, Chloe, Topshop, Giorgio Armani, JW Anderson, Coach and Paul Smith.
The Premier Men’s division is thriving with international top male models Filip Hrivnak, Ty Ogunkoya, Sebastian Sauve, Vctor Perr, Simon Van Meervenne and Janusz Kuhlmann who regularly feature in editorials for British GQ, AnOther Man, Arena Homme +, Vogue Hommes and campaigns for Versace, DSquared and Ralph Lauren.
Additionally, Premier Artists manages and grows a range of international talent from the fashion, art and entertainment industries including Kelis, Amanda Wall, Banks, Polly Nor, Dylan Penn, Lucy Watson, Whitney Port and Bar Refaeli. The nascent Premier Digital division has exploded with a range of well-known digital influencers including Marcus Butler, Jim Chapman, Niomi Smart, Bambi Does Beauty and Monikh Dale.
Carole White is a voice of authority and experience in the fashion industry. Her views and comments are much sought after by the Times, Telegraph, Guardian as well as the BBC, Sky News and CNN to name a few. Carole continues to be well documented within international press as being passionate about diversity in the fashion and modelling industry and she continually works to help overcome misconceptions surrounding race.
Premier appeared in the award winning seven-part documentary series “The Model Agency”, which aired in February 2011. The series from Channel 4 went inside the offices of Premier Model Management to reveal the realities of life within the fashion industry and offered unprecedented access to the world of modelling. Carole followed the series by launching her memoir in 2015, “Have I Said Too Much,” published by Random House.