Premier Model Management, established in 1981, is one of the world's top model agencies, representing some of the fashion industry's most successful faces. A dedicated team of highly experienced professionals have enabled Premier to sustain its success and dominate the fashion world for over three decades.
Founded by Carole White and her brother Chris Owen, the London based agency has played a key role in discovering, nurturing and building the international careers of some of the world's biggest supermodels. These include Naomi Campbell, Christy Turlington, Claudia Schiffer, Linda Evangelista and Cindy Crawford.
Carole White is a voice of authority and experience in the fashion industry. Her views and comments are much sought after by the Times, Telegraph, Guardian as well as the BBC, Sky News and CNN to name a few. Carole was a key figure in producing the Supermodels for George Michael's now infamous Freedom video and implemented the booking of Naomi, Linda, Tatjana Patiz and Kate Moss to feature together in the famous Vauxhall Corsa car advert and campaign; at the time breaking model fee records. Carole is well documented within international press as being passionate about diversity in the fashion and modelling industry and she continually works to help overcome misconceptions surrounding race since opening Premier over 30 years ago.
Premier appeared in the award winning seven-part documentary series “The Model Agency”, which aired in February 2011. The series from Channel 4 went inside the offices of Premier Model Management to reveal the realities of life within the fashion industry and offered unprecedented access to the world of modelling.
Focused on scouting and development, the London based agency has a roster of next generation top models including Malaika Firth, Angel Rutledge, Lara Mullen, Phillipa Hemphrey, Luma Grothe, Ine Neefs, Sasha Luss, Ty O, Filip M, Sebastien Sauve, Nils Butler and Jason Morgan.
Additionally, Premier Artists manages and grows a range of international talent from the fashion, art and entertainment industries including Foxes, Banks, Chloe Norgaard, Whitney Port, Dylan Penn and Tao Okamoto.
Early 2015 saw Carole launch her anticipated memoirs “Have I Said Too Much” published by Random House. Sold on Amazon and Waterstones in the UK the book is set to launch in the US in late 2015.