As the Year Comes to a Close: Our Models Light Up the Holiday Campaign Season
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25/12/2025
As the Year Comes to a Close: Our Models Light Up the Holiday Campaign Season
As the year comes to a close and the festive season unfolds, we’re reflecting on an extraordinary few months for our talent. This Christmas and holiday period has seen our models front some of the industry’s most significant campaigns, editorials, and brand stories — from iconic luxury houses to global high-street collaborations.
We’re incredibly proud to celebrate the achievements of each model who helped shape the visual landscape of Winter 2025/26. Here’s a look at the standout work from this season.
Liu Qinzheng appeared in McQueen’s Pre‑Fall 2026 lookbook, delivering a focused, sculptural presence that bridged seasons with strength and precision.
Festive glamour continued with Giselle Norman for the Carolina Herrera Christmas 2025 campaign, where classic celebration met refined femininity.
Valentino’s festive universe continued with Aimee Byrne, whose presence brought a quiet elegance and modern softness to the brand’s seasonal narrative.
Canlan Wang and Jesse Sachet-Dufraisse came together for the H&M x Glenn Martens collaboration, captured by Johnny Dufort. The campaign balanced experimental energy with a playful edge, reflecting Martens’ disruptive vision through bold imagery and confident attitude.
Aylah Peterson appeared in Vogue Greece, photographed by Thanassis Krikis, delivering a refined editorial moment that felt both celebratory and timeless — a nod to classic beauty reframed for the present.
Lv Yifan stepped into Valentino’s Cruise 2026 campaign, photographed by Marili Andre, embodying the house’s romantic precision through a lens that felt both intimate and cinematic.
Holiday spirit took on a polished American tone with Rapha Keijzer fronting Polo Ralph Lauren Holiday 2025, photographed by Steven Pan. The campaign blended warmth, nostalgia and contemporary ease, anchoring festive dressing in enduring style.
Wali featured for Maison Margiela, photographed by Frank Lebon, offering a more subversive take on the season. The imagery leaned into Margiela’s conceptual language — raw, expressive and unmistakably bold.
Prada’s festive vision arrived through Ruyu Chen and Ma Kaidong, photographed by Oliver Hadlee Pearch. Together, they brought a sharp, modern energy to the campaign, balancing intellect and elegance with Prada’s signature restraint.
Kamil Kobierski and Benjamin Carion starred in Dior’s Enchanted World 2025 campaign, photographed by Marcin Kempski. The project felt dreamlike and immersive, capturing the magic and craftsmanship synonymous with Dior’s holiday storytelling.
Quinn Mora rounded out the season for Rabanne, bringing a modern, confident edge to the brand’s festive narrative.
Together, these campaigns formed a global snapshot of the season — diverse in tone, unified in impact, and reflective of Premier’s continued presence at the centre of fashion’s most meaningful moments.
