10 Years of Luna Bijl
BLOG - INSIDER
20/10/2025
Luna Bijl: A Decade in the Making
At just 15, Luna Bijl was discovered by Premier Models — stepping into the industry with natural confidence and a grounded presence beyond her years. Ten years later, she has built a remarkable career across both runway and editorial, working with many of fashion’s most iconic names. Her path has been shaped by professionalism, adaptability, and a quiet strength that continues to define her work today.
From the very beginning, Luna stood out for her poise and range — qualities that have carried her from early campaigns to major covers, and onto the world’s most prestigious runways. She has worked with houses including Chanel, Louis Vuitton, Miu Miu, Versace, and Balmain. Her face has fronted campaigns for Tom Ford, Chloé, Mango, and more, captured by legendary photographers such as Peter Lindbergh, David Sims, and Mario Sorrenti.
Her ability to move seamlessly between styles, aesthetics, and formats has made her a consistent presence in an ever-evolving industry — one where staying power speaks volumes.
The Beginning
Luna’s breakthrough came through the eye of Karl Lagerfeld, who cast her in a series of Chanel campaigns and runway shows — eventually welcoming her into his close circle of muses. With her striking features and natural athleticism, she quickly emerged as a standout in the fashion world.
Since then, she has walked for virtually every major fashion house, including Louis Vuitton, Miu Miu, Versace, Balmain, and more — becoming a fixture across Paris, Milan, London, and New York. Her presence has become a benchmark of versatility and poise, consistently standing out in a notoriously fast-moving, competitive industry.
A landmark moment came in 2018, when Luna achieved the most Vogue covers of any model that year — a record that marked her global impact and enduring appeal.
Alongside this, she has collaborated with industry visionaries like Steven Meisel for Vogue Italia, and fronted campaigns for Emporio Armani, Off-White, Tom Ford, and Louis Vuitton. Each project has added nuance to a visual identity shaped through experience, trust, and instinct.
With the ongoing support of Premier Models, Luna’s career has been defined not only by high-profile moments, but by quiet consistency, creative evolution, and a deep sense of self.
SS26: A New Chapter
This season marked a shift. Luna returned to the runway with a sharper, shorter haircut and a renewed energy that felt both fresh and intentional. Walking for Victoria Beckham and Acne Studios in Paris, she brought a sense of clarity and control — composed, focused, and unmistakably herself.
There was no need to announce a reinvention. This wasn’t a comeback. It was a continuation — refined, elevated, and entirely her own.
Now: Present and Focused
Today, Luna moves through the industry with purpose. There’s no urgency to be everywhere, or everything. Instead, her choices reflect a deeper alignment with who she is — not just as a model, but as a woman with perspective.
She speaks openly about the pace of the industry and the importance of balance. That honesty now shapes the way she works — less about returning to form, and more about redefining it.
In Conversation: Luna Bijl
1. You were scouted at 15 — when you think back to that time, what do you remember most about stepping into the fashion world so young?
When you start, you don’t know anything — at least I didn’t, haha. I only modelled during school vacations and it was a great way to learn English and understand what a work day looks like.
2. You’ve had so many defining moments over the last decade — what’s one memory or achievement that stands out as particularly meaningful to you?
I think my first Vogue cover — for Vogue France — was a big deal at the time and opened a lot of doors for me. Also, opening and closing multiple Chanel shows… it was all just incredible to experience!
3. This SS26 season felt like a reset. How did it feel to return to Paris with your new look, and to walk for Victoria Beckham and Acne Studios?
I always get a high from shows. Most girls hate doing them (and I don’t blame them, it’s intense), but I absolutely love it. I’d never had short hair in my life, so I was a bit nervous about how people would respond — but everyone I saw loved the new look. I also hadn’t walked shows in a while, but luckily, it’s like riding a bike — you never forget how to do it, haha!
4. Over the years, your work has spanned so many aesthetics. How have you learned to protect your identity while still evolving with the industry?
I think it’s about knowing who you are and what you can do. Some people only see you a certain way — and most of the time, you can’t change that. I know I’m like a chameleon, and I can fit into many different categories in modelling. I don’t let people put me in a box. I might not be everyone’s cup of tea, but as long as I stay true to myself, the right people and clients will always find me.
5. What does success look like to you now — and has that definition changed since you started out?
At first, I thought success was about achieving goals and dreams. Now, it’s more about how I feel: Am I happy with my life? With who I am? With the people around me? If the answer is yes, that’s success to me.
6. You’ve grown up in this industry. In what ways has it shaped who you are — both on and off set?
You figure out most of it on your own — and a lot of the time, you’re alone. Alone at an airport, alone in a hotel room. But it also opens your eyes. I’ve travelled the world, met people everywhere, and learned so much about life. I would never have gained this experience if I hadn’t grown up in this industry.
7. You’ve worked with some of the most iconic designers and photographers. What have you learned from being in rooms like that?
That they all stay true to themselves. They each have their own style, their own way of working and seeing things. It’s inspiring.
8. You’ve had ten years at the highest level — what does the next chapter look like for you, ideally?
Ideally, I’d still be working in fashion. I have so many goals I still want to reach — like landing a big contract with a brand. I’d also love to get into acting one day, though I know that’s not easy. I’m just curious where life will take me now that I’m more mature and have a different mindset.