More Than Models: Creativity and Purpose at Premier
BLOG - INSIDER
19/08/2025
More Than Models: Creativity and Purpose at Premier
At Premier, we champion our models for their individuality, energy, creativity, and talent. Beyond walking runways, shooting campaigns and editorials, and running to castings, they dedicate their time to artistic practices - exploring ideas, engaging with communities, creating graphics, and moving through the world with a sharp and attentive eye.
Our model's interests and creative practices shape their personalities, their confidence, and the way they carry themselves. It shows when they’re interacting with agents, speaking with casting directors, or collaborating with creative teams. And it’s equally present in the campaigns they shoot, the editorials they bring to life, and the runways they walk.
A model who values creative craft holds an edge: they understand art direction, they know how to step into character, and they thrive alongside fellow creatives.
Keep reading to discover what our models create, explore, and bring to life beyond the runway.
BIBI
Model & Book Club Founder
Our stunning model Bibi isn’t just making waves in the fashion world - she also runs her own book club, @bibisbooks. Through this community, she brings readers together, sparks meaningful conversations, and celebrates diverse perspectives.
Recognised as one of Dazed100 Changemakers, her book club is the place to connect and discover new ideas. Subscribe now to stay updated on upcoming reads and events.
YURA
Model & Multi-Disciplinary Artist
From playful experimentation to deep self-expression, Yura moves fluidly across creative realms - pushing boundaries while staying true to their authentic voice. Their digital presence serves as a living soundboard, collaging creative visions that range from ethereal movement in echoing, atmospheric spaces - or even a bustling train station - to intimate moments in their bedroom. Whether through clothing design, reimagining the selfie as an art form, or spontaneous performance, Yura brings a refreshing, honest perspective everywhere they go.
It’s no surprise the fashion world has taken notice - opening Miu Miu’s AW25 show, continuing collaborations with the brand, and working with industry names like Marc Jacobs, Gucci, and Vogue Ukraine
LUCAs AMADOR
Model & Professional Skateboarder
Lucas perfectly illustrates how personal passions can blend seamlessly with a successful modelling career. More than just a face in front of the camera, he brings his individuality and creative energy into every project. Alongside modelling, Lucas has carved a name for himself in the cultural space - working with the likes of I-d, Highsnobiety and GQ Spain where he shares insights into the skateboarding world, a subculture that has shaped his personal style and creative outlook.
His love for street culture and skateboarding isn’t just a hobby; it influences the way he approaches fashion, styling, and storytelling on set. This authenticity is what makes collaborations with brands like Snow Goose, Nanushka, and Bellerose feel organic. By merging his personal aesthetic with their vision, Lucas contributes to campaigns that don’t just look good - they resonate.
aLPHA DIA
Model & Philanthropist
Alpha Dia is known for his powerful runway presence and work with fashion’s leading brands. With over a decade in the industry, he’s celebrated for his professionalism and authentic storytelling.
Off the runway, Alpha is dedicated to meaningful change. Through the Alpha Dia Foundation, he champions access to education, healthcare, and sustainable development across African communities. From renovating schools to launching health initiatives, his work reflects a mission to empower and uplift.
Blending a love for fashion with a deep sense of social responsibility, Alpha uses his platform to spark conversations, create opportunities, and drive lasting impact - within the industry and far beyond it.

Eliza RUTSON PANG
Model & Artist
Recently graduated from CSM, Eliza's practice involves surreal constellations of objects, animals, and symbols, weaving them into dreamlike compositions that feel at once playful, eerie, and deeply personal.
Just as Eliza brings depth and individuality to her art, she carries that same creativity and presence into her modelling, reminding us that our models are not only faces of fashion but also powerful storytellers in their own right.
Check out her work at @elizapangstudio
Amrit
Model & Artist
Amrit continues to thrive in modelling while pursuing diverse creative endeavours. A multidisciplinary artist with a studio in Paris, she explores a range of mediums - from oil and acrylic to inks, pastels, and charcoal. Her striking figurative works have been featured in Elle India, where she reflected on the dynamism of human nature - how one can be a model, artist, activist, actor, or filmmaker all at once, as well as her mission to inspire a new generation of Indian creatives.
Alongside her art practice, Amrit leads her own non-profit, Dharath - meaning Earth in Gurmukhī - an initiative dedicated to raising awareness and driving action around reforestation. Growing up in a rural community near Punjab’s Kapurthala has given Amrit a deep understanding of deforestation’s impact and a powerful voice in advocating for a sustainable future. Her work and vision has caught the attention of Vogue India, where she spoke about the mission behind Dharath.