We’re pulling back the curtain to give you an intimate, exciting, and playful look at life behind the scenes at Premier. From candid and hilarious interviews with our dynamic team — including our iconic founder, Carole White — to exclusive, behind-the-scenes glimpses of stunning, high-fashion runway shows, our channel is your all-access pass to the Premier experience.

Premier Models has officially launched on YouTube, offering a rare and intimate glimpse into the people and moments that define our world. From founder Carole White’s witty and revealing “What’s In My Bag?” feature — where everything from salt sachets to scouting cards tells a story — to an exclusive sit-down with legendary supermodel John Pearson, the channel opens the archives and the everyday. In his interview, John reflects on decades in front of the camera, from iconic campaigns and editorials to unforgettable moments like George Michael’s Freedom! music video.

In contrast, but equally captivating, our London Fashion Week AW25 highlights peel back the gloss of the runway to reveal the heartbeat of show season. From quiet backstage rituals to the exhilarating chaos before curtain call, the lens lingers on the details that matter — the nerves, the triumphs, the emerging faces of fashion. It’s a raw, honest, and stylishly unfiltered perspective — and just a taste of what’s to come.