Milan Men's SS27: Premier Models
BLOG - INDUSTRY NEWS
30/06/2026
Milan Men's SS27: Premier Models
Milan Men's Fashion Week brought Spring/Summer 2027 to life across the city - from Prada's stripped-back denim universe to Dolce & Gabbana's Sicilian homecoming. Our boys were out in force this season, walking for some of the biggest names on the schedule.
PRADA
Miuccia Prada and Raf Simons built their entire SS27 show around a single idea: jeans. Slim, sharp and stripped of anything unnecessary, the collection turned denim into the season's most unexpected statement piece.
Premier models: Lv Yifan · Lammy Ajibola
SIMONE ROCHA
Staged at Florence's Teatro della Pergola for Pitti Uomo, this was Simone Rocha's first standalone menswear show in Italy - a tender, theatrical take on masculinity built from broderie anglaise, ruffled rugby shirts and softened tailoring. One of our strongest showings of the season, with six boys on the runway.
RALPH LAUREN
Ralph Lauren returned to Milan for a second season running, presenting Purple Label and Polo together under a Lake Como boating theme - preppy ease meeting old-money polish.
GIORGIO ARMANI
Closing the week at Palazzo Orsini, Leo Dell'Orco's "Mediterranean Market" collection leaned into soft tailoring, sun-bleached colour and 160 effortless looks shown alongside Silvana Armani's first Cruise collection.
Premier models: Zhaoyi · Rapha Keijzer
QASIMI
Hoor Al-Qasimi's "Undercurrent" opened a two-season tribute to artist Hassan Sharif, celebrating process and craft through deep pleating, exposed seams and inside-out tailoring.
Premier models: Benjamin Carion · Liu Qinzheng · Zhaoyi · Haoran
PAUL SMITH
"Suits in Unsuitable Situations" saw Paul Smith champion relaxed British tailoring in an intimate salon-style show - think suiting-fabric Bermudas, fish-lure boutonnières and his signature dose of charm.
Premier models: Benjamin Carion · Lammy Ajibola · Denys · Mayowa
PRONOUNCE
Marking its 10th anniversary at Fondazione Sozzani, Pronounce continued its East-meets-West narrative with fluid, vertical tailoring inspired by the Yingxian Wooden Pagoda.
Premier models: Kiwoong Nam · Ma Kaidong
DOLCE & GABBANA
"Vacanze Siciliane" took the house back to its roots, charting a journey through Sicily from sharp black tailoring to sun-washed white, by way of coral embellishment and ripped denim.
Premier models: Bodhi Heeck
IN REVIEW
A strong season for Premier in Milan - our models walked for eight houses, from the heritage power of Armani and Ralph Lauren to the new energy of Pronounce and Qasimi. Onwards to Paris.