2025 marked a defining, ever-evolving year for Premier Men - one shaped by visibility, individuality and an ability to show-up in all aspects of fashion. Across continents and creative disciplines, our boys moved with confidence and conviction, bringing personality, drive and genuine passion to every space they entered. Some were new faces stepping onto the global stage for the first time, others firmly established forces continuing their impact. 

This year, Premier Men didn’t simply participate in fashion - they helped shape how it is seen and delivered. From fronting fresh, concept-driven campaigns and developing layered narratives on magazine covers, to walking with authority on the world’s most influential runways, our talent consistently elevated the conversation. 

Throughout 2025, our boys appeared across the pages of Vogue, 10 Men, The Greatest and U la République, while simultaneously leading major international campaigns and delivering standout moments on runways worldwide. Each appearance reflected not only strong aesthetics, but depth - a sense of character that resonated beyond the image. 

A true highlight of the year belonged to Yura Romaniuk. Visible across every corner of the industry, Yura delivered a series of iconic runways for leading fashion houses including Miu Miu, Acne Studios and Moschino, among many others. His presence - instinctive, intelligent, and emotionally charged - translated seamlessly from runway to print, culminating in two covers of Vogue Czechoslovakia and a cover for Vogue Adria. Yura’s rise felt both inevitable and earned, refreshing the industry with a new kind of storytelling. We are immensely proud to see him recognised with the Industry‑Selected Breakout Star award at the Models.com Model of the Year — an honour that reflects both his impact and his future.

Alongside this, 2025 saw a powerful collective momentum from our wider board. Rohan Alexander brought refined strength and modern elegance to both editorial and runway. Liu Qinzheng continued to build a compelling global presence, balancing precision with sensitivity. Youssef Rocha stood out for his magnetic versatility, while Hoyong Kim delivered consistently polished performances with a sharp, contemporary edge. Kamil Kobierski and Benjamin Carion each carved distinctive paths, grounded in strong personal aesthetics and editorial clarity.

Kaidong Ma and Meng further expanded their international reach, offering nuanced, forward‑thinking interpretations of modern menswear. Thomas Westcott and Ruben Long embodied a new ease and confidence on set and on the runway, while Zhaoyi and Jesse Sachet‑Dufraisse brought individuality, intelligence and depth — reminding us that presence is as much about feeling as it is about form.

2025 was not just a year of milestones, but of momentum. A year where individuality was celebrated, stories were honoured and our boys stood firmly at the centre of fashion’s evolving narrative. Premier Men continues to move forward with purpose — proud of what has been achieved, and inspired by what is still to come.