MEN'S PARIS SS26
BLOG - INDUSTRY NEWS
01/07/2025
Premier at Men's Paris: The Faces, The Shows, The Season
Paris has always been the final word in fashion - and this season, we were reminded exactly why. SS26 wasn’t about spectacle for spectacle’s sake. It was about vision, heritage, and the talent who brought it all to life. For Premier, it was a season of milestones and major moments. Our models - boys and girls - stepped onto some of the biggest stages Paris has to offer, from powerhouse debuts to closing the week’s most talked-about shows.
Louis Vuitton felt bigger than ever.
Pharrell Williams brought his distinct vision to the house once again, bridging Parisian craft with global street culture in a way that felt unmistakably his. The collection balanced crisp tailoring with layered textures, statement outerwear with sharp detailing. Watching our boys bring that vision to the runway confident, cool, effortless - reminded everyone why the LV men’s show has become a headline moment all on its own.
Wales Bonner’s 10th anniversary show was another high point.
A decade of quiet power and considered storytelling unfolded in every look. Her SS26 collection stayed true to what she does best - clothes that carry culture and craft in equal measure.
Our models didn’t just walk - they carried the narrative forward, piece by piece, for an audience who understood exactly what they were witnessing: the milestone of a designer who has redefined modern luxury on her own terms.
Elsewhere in the city, the mood shifted but the impact never dipped. Saint Laurent played with shape and shadow - razor-sharp cuts, liquid draping, a colour palette that held the night in its grip. It was Parisian glamour, stripped back but dialled all the way up. AMI and Amiri brought laid-back polish that felt lived-in yet elevated. Egonlab and Craig Green pushed boundaries with construction and silhouette - shows that proved why fashion still needs risk-takers.
Behind every moment under the show lights is the work no one sees from the front row - early call times, late finishes, last-minute changes, fittings that run long. Yet every look hits the runway exactly as it should. That quiet discipline is what makes fashion’s biggest moments feel so effortless.
Paris SS26 didn’t follow trends - it set them. And behind every headline show was the same truth: teams working in sync, talent delivering under pressure, and the dedication that turns a great collection into a defining runway moment.
For Premier, it’s about putting the right faces in the right moments - the kind of casting that turns great collections into runway moments people remember.
Here’s to the designers who dared, the teams who delivered, and the models who made it unforgettable. SS26 pushed the conversation forward. And Premier was right where we belong: front and centre, runway after runway. Paris done.
